Turn legal requests into real progress.

Applying Jobs-To-Be-Done Thinking

to Product Counsel Practice

Legal work should accelerate outcomes, not just describe risks.

Discover how Jobs-To-Be-Done (JTBD) reframes legal advice around the stakeholder’s true goal — the progress they’re trying to make.

What You’ll Get

  • The JTBD Framework explained — step-by-step guidance on identifying the “real job” behind every legal request.
  • Actionable examples — proven applications across sales, product, compliance, and executive decisions.
  • Faster, focused workflows — design smaller legal interventions that unblock progress.
  • Practical tools — templates for intake forms, checklists, and reusable legal assets.
  • Communication guidance — shift from risk language to progress language that builds trust.
  • Operational playbook — embed JTBD thinking into your legal team’s daily systems and metrics.

Build a legal function known for movement — not friction.

Get Your Copy Today!

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